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After Blue Horizon denied a request to finance a blog, Ms. The magazine had no marketing or public relations budget, so its editors sought to revive the Playgirl brand themselves, throwing parties at a Lower East Side bar. Caldwell landed interviews with Jack LaLanne and Dolly Parton.Ī do-it-yourself ethic bloomed. They printed articles about a campaign to take toxic chemicals out of cosmetics and about problems with Amsterdam’s red-light district. The editors strove to publish articles that were saucy but relevant. “That’s before Mom went out and bought a copy of the magazine.” “ ‘I thought you were really into this,’ ” she said. But just after being hired, she called their home in eastern Connecticut and sensed some hesitation in her father’s voice. Collins’s parents were congratulatory, at first. Weiner said her parents found her job “hilarious.” Ms. Caldwell was struck by how many people would assume she was an expert in sex and then go on to disclose highly private details about their lives. The editors complied with a photo spread.) (A common theme: a naked man doing chores for the fully dressed lady of the house. Bewilderment at the letters from female fans, who wanted specific fantasies to appear. ¶Third week: the realization that one’s eyes are glazing over at the sight of photos of naked men, who all begin to look the same. Caldwell described as “a whole horde of eager unpaid interns.” In the end, Playgirl was run by a skeleton crew of these three editors, along with what Ms.
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We were the only magazine that offered naked men to women.” “For better or worse, this was a real blow for feminism. “I think a different kind of porn is very degrading to women, but the kind of stuff we were peddling was about what women wanted,” said Ms. Now the three editors’ nudie magazine with feminist leanings is gone, and with it, strange and exciting career moments. In contrast to much of the slender offerings of pornography aimed at women, which tends to be softer and more story-driven than that marketed toward men, Playgirl was in-your-face. Caldwell said, selling 600,000 copies per issue in more than three dozen countries. Still, the magazine drew an avid readership, Ms. (Playboy sued Playgirl in 1973 for trademark infringement the suit was settled amicably.) Over the years, the magazine changed ownership, began catering more to gay men, and whittled its operations down.
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Playgirl was started 35 years ago as a feminist response to Playboy and Penthouse.
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